how to turn your linkedin profile into a lead generating machine...in just 15 minutes!
This page contains 6 steps to follow that will help you to turn those LinkedIn profile views into new leads!
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"It's not what you know...it's who you know."
Author Unknown
Step 1: Make sure your profile has a GREAT profile picture, and add a background image
They say a picture is worth a thousand words...and in your LinkedIn profile that is 100% true. Many people who will see your LinkedIn profile may be "meeting" you for the first time, and first impressions could make or break the deal. If someone isn't impressed by your profile picture and thinks you are sloppy, unprofessional, or lack attention to detail - simply because you used a poor picture since a better one wasn't handy - you may never even get the chance to meet them to show them that impression wasn't correct. Instead, they will likely go with your competitor, whose profile picture was welcoming, friendly, and instilled confidence.
Bad Profile Pictures
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Good Profile Pictures
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Another image, though less important, is your background image. The background image is the image that appears BEHIND your profile. Having a real estate themed background image shows attention to detail, separates your LinkedIn profile from your competitors, and helps reinforce the mental image of what you do.
How would you like 10 FREE Real Estate Agent specific backgrounds?
Step 2: Write an attention grabbing headline that separates you from the crowd
Your LinkedIn profile headline will follow you everywhere - inside of LinkedIn and outside too.
For your headline, avoid the urge to just put your job title and the company you work for. Remember, your company will be listed when you put your work experience and will show at the top below your headline. So what should you put in your headline section? Keyword rich benefit statements. "Keyword rich" means words that someone may search for, like "real estate agent" and "realtor". Benefit statements means including things that the prospect previewing your profile cares about - how working with YOU will help THEM.

Focus on who you help, and how you help them.
Example Real Estate Agent Headlines You Can Use...
"Problem Solving Realtor - Sells houses top dollar - Reputation for results - Making the home buying process hassle free"
"Real Estate Agent making home buyer dreams come true - Sellers love that I sell homes fast - Trusted and Respected"
"Real Estate Agent focused on service - First Time buyers love working with me, call me to find out why!"
"Realtor in the Dallas area for 15 years, market knowledge to help buyers find the deals and sellers get top dollar."

POWERTIP: Don't put certifications in your name line. 
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You have every right to be proud of the certifications that you've earned. However, most consumers don't understand what "GRI", "CNE", "ASP", "SFR" and the rest really mean.

Instead of putting them in your Headline area, talk about them in your summary where you can fully explain the benefits.
POWERTIP: Your headline is displayed in your Google search results 
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When someone checks you out on the web, you're LinkedIn profile will almost always be among the first handful of results found on Google.

The information you put in your Name line, along with the info in your Headline will be prominently displayed in the Google results - make it count!
POWERTIP: Your headline should make you stand out from the crowd
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Your headline should be more than your job title and the company you work for.

Instead, use those 120 characters to sell yourself and what you can do for your client. 

Be sure to use keywords that will help you come up in LinkedIn searches.
POWERTIP: Use symbols in your headline to attract attention
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You can cut and paste symbols into your LinkedIn profile to catch the eye and attract attention. Just be sure not to overdo it.

Here's a good resource to explain how and give you some symbols to work with:
Step 3: Update your Experience section and make sure it highlights why people should work with you
Your experience section is where you can sell yourself and why someone should consider working with you. This section includes your current and past employment, as well as your schooling. Be sure to complete as much as you can, 

 Don't treat it like a resume, list only facts, and especially don't leave it blank.

Remember to put your contact information here!
You can use this section to list out those certifications, and to tell everyone what they mean and why it will benefit them that you've earned it. For example, instead of just listing "SFR" by your name, now is where you can say something like...

"I am Short Sales and Foreclosure Resource (SFR) certified from the National Associate of Realtors®, which means that I have been trained in working with properties currently under foreclosure or requiring short sale. I have been trained on how to best negotiate with lenders, a skill that can benefit you if you are either looking to buy a property currently in foreclosure or requiring a short sale or if you are looking to sell your property that is in foreclosure or that you owe more on than current market value."
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Step 4: Get connections, update your Contact Info, and make sure your profile is visible to the public
In LinkedIn, connections really matter - because you're not just connected to your connections, but you will also be connected THROUGH them to their connections. To get the most benefit from your LinkedIn profile, you want to be connected to many people. It will increase your chances of being found in a LinkedIn search.

You'll also want to make sure your Contact Info box is complete. It's important to know though that only your connections will see that information - that's why it is so important to put your contact information in multiple places in your profile to make sure that anyone viewing your profile can easily reach you.

To make sure your information like your Summary, Experience, and the rest is visible to people outside of your network, you'll need to update your public profile settings. Inside of the public profile settings you can also change your custom URL to make it easy to share your LinkedIn profile (and also to make sure your LinkedIn profile comes up when someone searches for you online - especially important if you have a common name).

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Step 5: Write a compelling and interesting Summary section that generates leads
Most agents, and most LinkedIn users in general, fail to enable the Summary section at all. Those that do usually use it incorrectly. So what is the correct way?
There's actually more than one correct way, but our favorite is to use the formula...
     1) Identify a problem - the pain points of your potential clients
     2) Say "I can solve that" or "I can help"
     3) Share who you can help and how you can help them
     4) Make sure you have your contact information (email, phone, and website)
Your summary is the first section that most other LinkedIn users will see and read. You want to make sure that you use this section to share who you serve and what you can do for them. You also want to make sure that you have your contact information in your summary section, and that you go back to the public profile and check the box to ensure that the Summary section is viewable by other LinkedIn users who are not connected to you.
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Example Summary Section You Can Use...
If you are thinking about buying or selling a home in the xxxxx area, you've probably faced the dilemma of hiring the right agent. You may be concerned about working with someone who doesn't know the area, or who doesn't listen to you. Maybe you're worried about an agent who is more concerned with a commission than making sure you're properly taken care of. 

Great news - I can help!

IF YOU ARE THINKING OF SELLING A HOME... I would love to sit down with you and talk about how to quickly sell your home for top dollar. I can provide you with a no-cost and no obligation market analysis (much more accurate than a Zestimate) to take the guess work out of what you can expect to truly sell your home for. I can provide you with up-to-date comparable sales and help guide buyers to your door.

IF YOU ARE THINKING OF BUYING A HOME... I would love to share with you the inventory that is available to you, and also talk about what homes might be coming onto the market very soon. As a xxxxx resident who also grew up here, I'm not just your agent but also your neighbor. I'd love to take you out house hunting, and to help you find just the right home. Once we find it together I'll help you negotiate, and introduce you to great low rate mortgage lenders to get your mortgage. I'll help guide you through appraisals, inspections, title searches, and finally closing.

If you are ready to contact me I'd love to help you. You can message me through LinkedIn, email me directly at xxxxx@xxx.xxx, or call me at 888-555-1212.

I can't wait to hear from you!
Step 6: Have a clear call to action that makes it easy for leads to contact you outside of LinkedIn
The key to getting leads from LinkedIn is to make it easy for someone who needs an agent to see why you are the one to work with, and make it easy for them to contact you!
Make sure that your Summary and Experience sections have your phone number, email address, and website.
A great way to put a call to action on any section...

"If it sounds like I can help you, please contact me directly through Linked In, email me at email@email.com, or call me at 888-555.1212. If you're not yet ready for a conversation, but you'd like to learn more about me and how I can help you or about the real estate process in general, including inventory in your area, check out my website at http://mywebsite.com."
BONUS: 10 FREE LinkedIn Background Images
No charge, no strings, no obligations - they are yours for the taking. 
Just click the button below and download!
Download these Real Estate Agent specific backgrounds for your LinkedIn profile! 
Any problems? Just contact me at my  information above!
How To Get Your Real Estate Agent LinkedIn Background Images...
1. Click the button (it will open an email for you)
2. Send the email to your Mortgage Professional requesting the "RE Agent LinkedIn Background Images"
3. Your Mortgage Professional will email you back with the backgrounds!
When you click the button above, it will open an email for you addressed to the Mortgage Professional who shared this page with you. The subject line and the body will also be completed for you, but feel free to add anything that you like. When your Mortgage Professional receives your request, they will email you the "Real Estate Agent LinkedIn Background Images"!
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